This trend, claims the global product authority in a recent article, owes to design improvements resulting a "softer ride" and "more safety, convenience, and comfort features" than ever before. To whom do the latest light- and heavy-duty trucks have a "broader appeal" than past years? And, what explains why they do? Get the scoop, highlighting the new Ford F-Series lineup, right here at Mitchell Selig Ford!

The short answer: new pickups are getting the attention of those looking for towing and hauling utility, but for whom the addition of extra cab space and back seats is just as important, and for whom bed length isn't as big of a deal. The former, for example, has been an interest trending up over the last ten years. You can see the latter demographic growing even today, too -- the popular combo of two decades ago was a regular cab with an 8-foot bed, and now, you see, for instance, more crew cabs with 5-foot-8-inch beds. To bring it all together, IHS Markit data suggests a 67 percent increase between 2008 and 2016 in female buyers, and "family trucks" -- the industry defines these as four full-size-door models at a trim line's midrange and later -- are on the rise, sales-wise. The writing's on the wall, it would seem.

Nowhere can we see it better than in the latest Ford trucks we offer here in our Windsor neck of the Connecticut woods, from the light-duty F-150 to Super Duty® F-250 and the powerhouse F-350 and F-450. The former's become one of the best-selling on the market here in greater Hartford and indeed in the US overall, its craftsmanship excellence origins going all the way back to the 1970s. The latter, mainstay models since the late 1990s, are some of the hardest-working from East to West Hartford as well as in the segment. But, as the professional reviewers show us, a new Ford pickup isn't all brawn. It's also home to the creature comforts, amenities, and technologies ideal for today's modern family.

  • Safety and driver-assist features range from standard AdvanceTrac® with roll stability control and curve control to available options like adaptive cruise control, a lane-keeping system, cross-traffic alert, pre-collision brakes with pedestrian detection, a BLIS® (Blind Spot Information System), and more, providing wraparound protection and ultimate peace of mind
  • There's a seating arrangement for everyone -- up front, 40/20/40-split cloth, leather-trimmed, and multi-contour leather, available heated, ventilated, with lumbar support, optionally power-adjustable, and driver's seat memory capable in select models; in SuperCab and SuperCrew models, 60/40 split rear bench seats flip up, and in select top trims, rear seating comes heated standard
  • Perks abound, from SYNC® and SYNC® 3 infotainment options, Wi-Fi hotspot support, voice command and Bluetooth tech to available voice-activated navigation, SiriusXM Traffic and Travel Link support, optional B&O PLAY premium audio for entertainment, and more.

Of course, these aren't all you have to look forward to in a new Ford F-Series truck. Consumer Reports had plenty more to appreciate, and so do we. Stop by our showroom here on Bloomfield Ave in town, and bring the whole gang -- we'll be delighted to talk shop and show everyone around the line!