Our All-New Ford Tire Center at Mitchell Selig Ford
When you look at your car, truck or SUV you aren't frequently looking at its tires. Perhaps we should do this more often though. Tires aren't glamourous or sexy, but the job they do is of the utmost importance. None of us would get very far without tires! Plus, these important parts of our vehicle must endure a lot: rain, extreme heat, as well as stones and other sharp objects. They also have to stand up to less-than-stellar road conditions like dirt or other non-paved surfaces. Potholes and large debris on the road have to be maneuvered around. And through it all, tires have to retain their grip.

This is why we place such an emphasis on excellent tires here at Mitchell Selig Ford. We carry the most popular brands: Michelin, BF Goodrich, Uniroyal, Goodyear, Dunlop, Kelly, Continental, General, Hankook, Pirelli, Bridgestone, Firestone, and Yokohama. At our service center, our factory-trained experts will use the right tires for your vehicle, every time. They can also assist you in keeping your tires working optimally with service and maintenance tips for your tires. We also offer tire rotation, tire repair, wheel alignment and tire inspection services.

From seasonal tires, to performance tires, to the best values on the market, the Mitchell Selig Ford Tire Center is your extensive advantage. We stock thousands of tires of all major brands, and can help you find the perfect replacement or set to meet your needs in minutes. Every purchase provides you with a free alignment inspection, free tire mounting, and a complimentary road hazard guarantee. We service near East Hartford, West Hartford, and Hartford, CT.


If you've been shopping around, rest assured that we offer a price match guarantee, and participants can use the Ford Credit Card, as well.

"Tire Center" Value Adds:
  • Thousands of tires on site and at our local warehouse for same-day installation.
  • Available program tires include: Michelin, B.F. Goodrich, Uniroyal, Goodyear, Dunlop, Kelly, Continental, General, Hankook, Pirelli, Bridgestone, Firestone, and Yokohama -- with access to non program tires as falken, fuzion, kumho, sumitomo, toyo and many more.
  • We will price-match* the same tire for tire with local installers. (*Club program tires and non-installer quotes are excluded. Competitive quote must be in writing from a local/regional installer on company letterhead.)
  • We offer free tire mounting on all purchases (balancing additional).
  • Ford offers a nationwide road hazard protection. Check with our service department for details.
  • We stand behind every tire we sell, and will replace any signs of defect (provided there is no signs of abuse, with warehouse approval).
  • Over the course of the year, Ford runs numerous mail-on rebates on these major brands. When combined with the Ford Service credit card, many of these rebates double! 


Call direct or order online today!


Why buy tires from a Ford dealership?

We've got the brands. We offer a full line‐up of tires for 16 quality name brands including the replacement tires that fit your car, truck or SUV – all designed to make the most of your vehicle's performance, saving you time and money.

Tire Offers

We'll beat your best price on a set of four tires,* plus get a $130 rebate.**

*Dealer-installed retail/fleet purchases only. Must present competitor's current ad for the exact tire within 30 days of purchase. Online quotes must be for new tires from direct retailer sites (excludes marketplaces/third-party resellers). See participating U.S. dealer for details. Ford may change or discontinue this program at any time. **Dealer-installed purchases only. Limit 1 rebate per retail vehicle (15 per fleet). $130 rebate or 28,000 Ford Rewards Points on select Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 rebate + $80 service allowance or 28,000 Points on Michelin and BFGoodrich®. Excludes Toyo medium and commercial/Motorsport. Valid 5/1/26-7/6/26. Submit by 8/6/26 at strong>Ford.com/service-rebates or by mail. To earn Points, activate Ford Rewards account within 60 days of purchase. Points have no cash value; see FordRewards.com for terms, including Points expiration. Allow 8 weeks for Points. See Service Advisor for details.

Ford Employees and Retirees - Get four $50 instant service discounts to use or share.*

*Active U.S. Ford Employees and Retirees only. Generate up to 4 PINs at FordServiceDiscount.com from 4/15/26-9/7/26 for personal use or to share. Limit 1 PIN per VIN. Receive a $50 instant discount on eligible maintenance services with a minimum $100 customer-pay repair order. Eligible services include oil changes, The Works®, brakes, batteries, tires, wipers, and filters. Requires purchase and installation of genuine Ford/Motorcraft® Parts or select name-brand tires. Valid only on Ford and Lincoln vehicles at participating U.S. Ford Dealer, Lincoln Dealer, or Quick Lane® Store. Present PIN at write-up; prior authorization required. PINs expire 60 days after generation. See Service Advisor for full details through 9/7/26. Ford may change or discontinue this program at any time. Quick Lane®, Motorcraft®, and The Works® are registered trademarks of Ford Motor Company.

Earn 15,000 Points redeemable toward Ford Service with the new Ford Rewards Visa Signature® Credit Card.*

*Valid one time only. Enrollment into the Ford Rewards program is separate from the credit card program. Residents of U.S. Territories are not eligible for this offer or the Ford Rewards program. This rewards program is provided by Ford Motor Company and its terms may change at any time. For full Rewards Terms and Conditions, please see Comenity.net/Ford/termsandconditions for Credit Card Rewards Program Terms. Visit fordrewards.com for more information and FAQ.

**A soft inquiry is used to check your eligibility, which will not affect your credit score.

Credit card offers are subject to credit approval.

Ford Rewards Visa Signature® Credit Card Accounts are issued by Comenity Capital Bank pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa International Service Association and used under license.

Military and First Responders - Receive an $80 instant discount with the purchase and installation of four select tires.*

*Available to active and retired Military and First Responders. Receive an $80 instant discount on a set of four qualifying tires from participating brands (Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®). Excludes Toyo medium and commercial/Motorsport patterns. Combinable with other eligible offers. Dealer-installed purchases only at participating U.S. Ford Dealer, Lincoln Dealer, or Quick Lane® Store. Present nontransferable Hero Code at purchase (requires ID.me validation). Limit 2 Hero Codes per calendar year per customer. Valid for tires purchased and installed 1/1/26-12/31/26. Unused codes expire 12/31/26. See Military and First Responders Tire Discount for details. Quick Lane® is a registered trademark of Ford Motor Company.

Low Price Tire Guarantee*

*Dealer-installed retail/fleet purchases only. Must present competitor's current ad for the exact tire within 30 days of purchase. Online quotes must be for new tires from direct retailer sites (excludes marketplaces/third-party resellers). See participating U.S. dealer for details. Ford may change or discontinue this program at any time.

Earn and redeem Points on Ford Service with Ford Rewards.*

*To earn Points, activate Ford Rewards account within 60 days of qualifying activity. Points have no cash value; see FordRewards.com for terms, including Points expiration. Ford may change or discontinue this program at any time. **Limitations apply. Earn Points for the purchase of Ford, Motorcraft®, or Omnicraft™ Parts and associated labor at participating Ford Dealers. See FordRewards.com for terms and FAQ. Motorcraft® and Omnicraft™ are trademarks of Ford Motor Company. ?The Ford app is compatible with select smartphone platforms and available via download. Message and data rates may apply. Visit Ford.com for privacy notice.

Why choose Mitchell Selig Ford for your tire needs?

The factory‐trained service technicians at Mitchell Selig Ford know your vehicle best and are ready to help you find the best tires for your specific model at the best price possible. In fact, we offer great tire deals on 16 quality name brands:

  • Goodyear
  • Dunlop
  • Kelly Tires
  • Michelin®
  • BFGoodrich®
  • Uniroyal
  • Hankook
  • Continental
  • General Tire
  • Pirelli®
  • Bridgestone
  • Firestone
  • Yokohama®
  • Toyo®
  • Nitto®
  • Falken

Other benefits of Mitchell Selig Ford tire services include:

  • Full‐service maintenance and repair facility
  • Parts and labor warranties
  • Clean, comfortable waiting areas with free Wi‐Fi
  • Shuttle service to and from your home
  • Friendly and knowledgeable staff

Ready for a rotation or new tires?

Questions about Tires? Let us Help!

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